ASC Marketing Toolkit

The ASC marketing toolkit has been created to help ASC partners and license holders find inspiration, guidance and assets to create campaigns that promote their commitment to sourcing responsibly farmed certified seafood.

If you are an ASC certified partner and in possession of an ASC logo licensing agreement and/or Marketing Undertaking Agreement, we invite you to use the toolkit to enhance your marketing activities, increase sales of your ASC labelled products and raise awareness of your commitment to responsible aquaculture.



The marketing toolkit is as a compliment to the ASC logo and it includes design elements that are free for ASC partners to use.

It contains illustrations and photography assets, colour guidance, advice on fonts and ready-designed examples of how you can use these elements to enhance your marketing initiatives.

The toolkit offers a variety of materials that can be used to signal a commitment to certified seafood, while also providing the flexibility to tailor elements so that they align with individual marketing requirements.

If you would like to receive a copy of the toolkit or for more information, please contact

Please note: use of the marketing toolkit is limited to ASC Chain of Custody certified partners, holders of an ASC Logo License holders and/or a Marketing Undertaking Agreement.


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