Why use the ASC logo?
What can the ASC logo do for you?
Farmer, supply chain and retail:
The ASC logo recognises responsibly farmed seafood and rewards you.
- It communicates your good business practices.
- By demonstrating your commitment to responsible aquaculture, it boosts your reputation.
- It assures transparency, so that seafood products are traceable from farm to fork.
- It helps farmers access new markets, and helps protect existing markets by maintaining 'buyers preference'.
- By linking consumers to production, the ASC logo adds value to seafood products, throughout the supply chain.
The ASC logo gives consumers absolute assurances of provenance and quality:
- It helps consumers make positive environmentally and socially responsible choices when shopping for seafood.
- It gives at-a-glance reassurance that the seafood comes from a farm which uses responsible farming methods that minimise environmental and social impacts.
- It lets consumers enjoy seafood with a clear conscience; they know where it's come from and how it's been produced.