About our logo

Show your customers that your fish comes from a certified responsible aquaculture source by using the ASC logo on packaging or marketing materials.

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Logo user guide

The guide sets out the basic rules on how to use the ASC ecolabel on product packaging, restaurant menus, fish counters and promotional material.

Marketing tool kit

Our toolkit offers a variety of materials that can be used to signal a commitment to certified seafood.

ASC logo rules for different user groups

Find an overview of which logo licensing agreement is required for different types of stakeholders.

Our claim

When our logo is used on a product it is always be accompanied by the ASC claim.

Report misuse of the ASC logo

There are strict rules for how our logos can be used for marketing purposes, in media, in retail outlets and on packaging.

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