Outreach Manager – South Korea
Responsible to: Global Lead on Producer Outreach
Salary and benefits: Commensurate with experience
Contract: Consultancy contract, 2 days / week, 12 months with possibility to extent
Flexible working arrangements supported
Weekend work may be required
Location: South Korea
The Aquaculture Stewardship Council (ASC) is an independent, non-profit organisation, which sets global standards for responsible aquaculture. ASC promotes responsible aquaculture to consumers through the use of its logo on certified products.
The aquaculture industry is growing strongly and is already supplying more than half of all seafood consumed worldwide, but this growing demand increases the environmental and social footprint associated with this expansion. The ASC certification and labelling programme incentivises improved farming practices by promoting the benefits of responsibly farmed seafood in the market to encourage industry towards achieving environmental sustainability and social responsibility. For more information go to www.asc-aqua.org.
About the Outreach team
The Outreach team focuses on building the demand for ASC certified and labelled products in markets globally and facilitating the engagement of farms into the programme to contribute towards the delivery of ASC’s vision.
Engaging and client-oriented outreach is vital to bring new partners to the ASC programme and to strengthen existing relationships with retailers, brands, supply chain and producing companies. Building a network of support of e.g. researchers, government and NGOs who support the credentials of the programme, often plays an important role for driving uptake of the ASC programme in a specific country. Key market and supply chain knowledge, an understanding of how the ASC wishes to promote and develop brand awareness and provide client value, and an ability to communicate this to our client base is essential. The ASC works collaboratively with the MSC, sharing access to their Chain of Custody standard, their logo licensing team (who ensure logo use on products meets agreed rules).
About the role
Supporting and reporting to the Global Lead of Producer Engagement, the Outreach Manger in South Korea will be responsible for expanding the penetration of the ASC certification and labelling programme with primarily with producers, trading companies and other stakeholders in South Korea.
The post holder will increase awareness and understanding of the ASC’s mission and the role that the ASC plays in delivering solutions to the social and environmental challenges of aquaculture amongst several stakeholder groups, including: producers and processing companies, producer associations, trading and exporting companies, governments, scientists and NGOs. Enhancing the quality of key (commercial) stakeholders engagement, building effective working relationships and developing the support of commercial partners and non-commercial stakeholders are the positions’ primary goals.
- Develop a first version of a country strategy and 3-year workplan for South Korea in close coordination with the Global Lead on Producer Engagement, the Outreach Director and Lead Strategist of China and Southeast Asia and other relevant colleagues in the ASC global team (e.g. from China and Japan)
- Build awareness for the need for responsible aquaculture and promote the ASC certification and labelling programme as a solution amongst key stakeholders, such as producers and the processing industry and researchers, the government service providers and NGOs working with the South Korean industry
- Conduct outreach to farms, with a focus on abalone, bivalves, seaweed and flounder producers and processing companies and support them to participate in the program. This includes engaging interest through initial discussions, explaining the programme (e.g. in meetings or workshops) until becoming involved in ASC certification of farming site(s)
- Understand the relevant commercial details of producers and the flows of fish from producers into domestic and overseas markets and be able to use that understanding to inform priorities to move targeted farms to either become ASC certified or make improvements / develop an improvement project
- Collaborate with colleagues in the ASC global team, especially the colleagues in Japan and China, to maximize leverage from the market dynamics and committed demand for ASC labelled seafood towards abalone, bivalves, seaweed and flounder producers in South Korea
- Respond to the farming sector inquiries and questions regarding ASC Standards, Chain of Custody (CoC), certification methodology (multi-site, group), the farm certification process and ASC-logo use
- Build, expand and maintain relationships with the local and / or regional government regarding responsible aquaculture and seek opportunities and synergies for alignment and collaboration
- Catalyse the network of qualified service providers (such as local experts from public sector, NGOs and private sector and certification companies) and facilitate linkages of producers to these to facilitate preparation for certification or the development of improvement projects
- Work closely with the Global Lead of ASC’s Improver Programme to facilitate the emergence of recognised credible Improvement Projects in South Korea
- Explore engagement with relevant leads into domestic retail and brand partners, present the programme and foster their commitment to sourcing ASC certified seafood
- Maintain the ASC outreach contacts’ database for South Korea
- Provide advice and support through briefings, submissions and reports to ASC staff as needed
Required skills and experience
- Relevant qualifications, preferably a master degree in/related to aquaculture
- Proven relevant working experience within the South Korean seafood industry and a positive track record of training and / or capacity building with producers (preferably against the ASC Standard)
- Established network of relations with key stakeholders in the South Korean seafood sector, including the government and local NGOs and consultants supporting the sector
- An engaging and trustworthy personality able to work collaboratively with a wide range of commercial and non-commercial organisations
- Strong interpersonal and influencing skills, evidenced by your ability to cultivate and manage relationships with stakeholders and partners with a people-centred approach to your work resulting in support and commitments
- Being able to explain in meetings technical details of the third-party certification programme in an understandable way, and at the same be present and solid to manoeuvre discussions in a direction that builds support for the role of ASC certification in making aquaculture responsible
- Diplomatic approach and appearance in linking a business reality with the vision and mission of the ASC programme
- Profound knowledge of aquaculture certification schemes in general and ASC in particular
- An understanding of global trends and environmental and / or social issues in seafood sustainability and the role that certification plays in driving positive change
- Bringing a strong passion to build strong and committed local support for international programmes from within South Korea
- Strong project management, planning and time-management skills with a pro-active “can-do” personality with willingness to take initiative to improve current practice
- Well-developed analytical and systematic problem-solving skills, demonstrating sound reasoning abilities and logical decision making also while working under pressure
- A self-motivated person with the ability to work as part of an international, culturally varied team with people at all levels, but also with the skills and character to work remotely
- Ability to undertake international travel when required, as well as regular travel within South Korea and Asia
- Fluent in English with other languages considered an asset
- An above all a positive, enthusiastic and fun colleague to work with
Please e-mail a cover letter and CV detailing how you meet the criteria to: firstname.lastname@example.org. This vacancy will remain open until a suitable candidate is identified. Applications will be considered as they are submitted.
Applications will be reviewed and a short list of candidates will be invited to take part in an initial screening via Skype with the Global Lead on Producer Outreach and the Outreach Director.