Feel good about your seafood choices – Look for the ASC logo
The ASC label only appears on food from farms that have been independently assessed and certified as being environmentally and socially responsible, so you can be sure that seafood bearing our logo is a good choice. 

Why it makes sense to eat seafood that is responsibly farmed

Eating seafood that has been responsibly farmed gives peace of mind that your choice is sustainable and ethical. ASC develops and manages the strictest standards in the industry, making our certified seafood a natural choice for consumers.

Source responsibly, help the planet
Many forms of aquaculture, particularly shellfish farming, are beneficial to the planet. They create new marine ecosystems and capture carbon, alongside many other benefits.

To ensure the sustainability credentials of ASC certified seafood, the ASC standards include hundreds of requirements covering the potential impacts of aquaculture – including water quality, responsible sourcing of feed, disease prevention, animal welfare, the fair treatment and pay of workers and maintaining positive relationships with neighbouring communities.

Ensure seafood for the future
When carried out responsibly, aquaculture is an environmentally friendly source of healthy and nutritious protein that will play a critical role in feeding the world’s growing population. With an increasing pressure on the world’s food sources, making sure we do our bit to source responsibly is a very important step.

When you buy ASC certified seafood, you reward responsible farmers and increase the demand for responsibly farmed fish and shellfish.

ASC certification means no antibiotics
ASC certified farms ensure that no antibiotics on the World Health Organization list of Critically Important Antimicrobials for Human Medicine can be used. All antibiotics administered on an ASC certified farm have to be prescribed by a vet as part of an agreed ethical treatment plan, and only when strictly necessary.

Chemical use
Our Standards set very strict limits on chemical treatments, requiring that farms use non-chemical treatments wherever possible, keep the number of chemical treatments below strict limits, and ensure any chemicals do not affect local biodiversity.

Why eating seafood is good for your health
Seafood is a rich source of high quality, easily digested protein, omega 3s, vitamins and minerals, which are all essential for maintaining healthy brain and heart function.

Best practice when purchasing fish

  • Whole fish – look for bright, clear eyes, bright red gills and shiny scales and a fresh sea smell.
  • Fillets – the flesh should be firm and moist and have a good even colour, with no discolouration.

Why we started
We started the ASC to address public concerns about issues related to the farming of some species. In the 1990s, it became clear that there were serious environmental issues related to the rapid intensification of aquaculture. Salmon and shrimp farming practices were causing the most concern, and our first two standards were created to address these. Our aim was to encourage improvements in the farming process and ensure that aquaculture could be developed and grown in a sustainable and ethical manner, without detrimental effects on the environment. The ASC standards also addressed socio-economic impacts, in order to protect those involved in the farming process and their local communities.

As consumer demand for independently verified sustainable and healthy seafood grew, ASC developed further standards in line with demand and our list of certified species continues to grow.

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