Why Rio 2016’s Embrace of Certified Seafood is Important

Posted on August 12th 2016

There is nothing quite like the excitement of the Summer Olympic and Paralympic Games. Every four years, we join in a global celebration and get swept up in the joy…

CELEBRATING THE FIRST ASC CERTIFIED FISHERY IN JAPAN: Some Personal Reflections by John White, Director for Development, ASC

Posted on June 30th 2016

Photo: WWF Japan I may never have met Kiyohiro Gotoh if he had not decided to have his hair cut on the afternoon of 11th March 2011.  At 2.46pm on…

What’s for dinner?

Posted on June 14th 2016

By Scott Nichols Somewhere near the middle of the century there will be 2 billion more of us on the planet. That’s a very big number of new folks to…

For the Future of the Ocean

Posted on May 30th 2016

From the time we are very young, no matter where in the world we may live, we are told of the importance of the ocean. As we grow up we…

A Day in the Life of: Standards and Certification Coordinator, Haruko Horii

Posted on May 9th 2016

My life’s journey brought me to the Netherlands six years ago. Having attained a social science degree from Hosei University in Japan, and after learning Portuguese at Macau University in…

In Celebration of Earth Day 2016

Posted on April 21st 2016

On April 22 each year, the world celebrates Earth Day. The annual event is a time to think critically about the ways our choices— both individually and collectively— affect the…

A Day in the Life of: Communications Intern Raili Laansalu

Posted on April 6th 2016

My co-students and I always joke about who brings the most coffee and does the most scanning at their internship. Well, even though coffee (drinking) and scanning take up some…

More certifiers accredited as more farms enter the ASC programme

Posted on July 30th 2015

By Kim Thanh Nguyen, ASC Trainer I have worked in the seafood industry for almost 15 years in a variety of roles, including aquaculture auditing, factory quality assurance, fishery research…

The principles behind the ASC standards

Posted on July 9th 2015

By Bas Geerts, ASC Standards Director I often get asked what the ASC programme does and doesn’t cover and why. The ASC label on products assures buyers that their seafood…

A logo, an identity

Posted on April 30th 2015

By Pasquale Comità, Communication & Social Media Intern During my studies in Business Communication, I developed a passion for logos and their capacity to convey messages, concepts and even emotions…

A foundation of credible practice

Posted on February 5th 2015

By ThanhVan Cao, ASC Senior Standards & Certification Coordinator I am relatively new to the ASC, so I still have the benefit of an ‘external’ view of the business. Currently…

Five questions about… Chain of Custody

Posted on January 9th 2015

We caught up with Leonor Fishman, Product Integrity Manager at the Marine Stewardship Council (MSC), to talk about the concept of Chain of Custody, why it is important, and how…

Responsible fish feed for the future of aquaculture

Posted on October 7th 2014

By Michiel Fransen, ASC’s Standards Coordinator and Secretary of the Responsible Feed Project When we try to define what responsible aquaculture means, most people usually only think of farm level…

A journey towards responsible shrimp farming in Belize

Posted on July 18th 2014

By Mauricio Mejia, WWF Central America In 2006, I met for the first time with representatives of the Belize Shrimp Growers Association to talk about what needed to be done…

ASC’s Theory of Change

Posted on July 2nd 2014

By Esther Luiten, ASC’s Commercial Manager I have been responsible for ASC’s outreach work since mid-October 2013. My primary role is to make sure that committed retail and brand companies…

Assessing a farm against the ASC standards

Posted on June 5th 2014

By Sian Morgan, Lead Auditor, SCS Global Services It’s a sweltering day in Thailand, and the earthen shrimp ponds in front of me appear surprisingly calm, given the large volume…

Raising the standards of Vietnamese shrimp aquaculture

Posted on May 12th 2014

By Elies Arps, WWF Netherlands Being Dutch, I am used to living in a densely populated country where almost all land is cultivated. Travelling to the southernmost part of Vietnam…

Working together to achieve a shared vision

Posted on April 23rd 2014

By Chris Ninnes, ASC’s CEO At a high level I believe all those involved in farming and selling seafood want to do so with lower environmental and social impacts. We…

Welcome to ASC’s blog

Posted on April 23rd 2014

The ASC has been on Twitter and LinkedIn for a little while now, however, we can’t always provide the information you need in enough detail to be helpful via these…

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