Carrefour, the second largest retailer in the world, is the first supermarket in France to introduce ASC certified salmon.
The retailer recently received Chain of Custody certification, which enables them to offer a variety of certified seafood to its customers at their fresh fish counters in 30 stores. Carrefour has set the ambition that by 2020 half of the seafood bought in their stores will be responsibly farmed or sustainably caught.
The range of certified seafood on sale in Carrefour’s stores is expected to increase in the coming months. The introduction of certified seafood at Carrefour’s fresh fish counters, including Marine Stewardship Council (MSC) certified cod, is driven by their policy to preserve marine biodiversity. Cod and salmon are both important seafood species in the French market. The retailer is having specific signage in place to educate consumers about the challenges of aquaculture and how they can make a difference by choosing responsibly farmed and certified fish.
«We are very proud that Carrefour is selling ASC certified salmon at their fresh fish counters. This is a tremendous achievement in a seafood loving country such as France. We are delighted to see Carrefour strengthening its commitment to responsible aquaculture and use the ASC-logo to educate their customers » said Esther Luiten, ASC’s Senior Commercial Marketing Manager.
“Consumers increasingly want to feel confident that they are making a responsible choice when shopping for seafood and Carrefour is providing them that opportunity. »
ASC certified salmon is easily recognised by the signage at the fresh fish counter. By introducing ASC certified salmon in the French market, Carrefour is helping customers make an informed choice for responsibly farmed seafood as well as helping them support responsible fish farmers.
ASC certified products are sources from farms that meet the ASC’s stringent standard for responsible farming. ASC certified farms have been independently assessed and must demonstrate that they use responsible aquaculture practises that minimise their environmental and social impact. Certified farms deliver a cleaner seabed, cleaner water and healthier fish; preserve the diversity of the species and wild population; adhere to strict feed requirements and ensure social responsibility.