The ASC has always been a collaborative organisation, and this has reached a new level with the first-of-its-kind wide-ranging stakeholder survey, launched today (Tuesday 25 January).

The aim of the survey is to find out what ASC is doing well, where improvements can be made, and identify future challenges and opportunities. It is part of ASC’s commitment to multi-stakeholder working, and being representative of everyone with an interest in responsible seafood.

The survey is open to all ASC stakeholders. This can include not only those people and organisations working closely with ASC but anyone with an interest in environmental and social responsibility, or seafood farming.

‘We welcome feedback from anyone’

Willem de Bruijn, ASC Senior Director of Markets & Communications, said: ‘At ASC we have always included the views of our stakeholders in our strategies and developments, and auditors must do the same for every farm certification decision. It made sense to expand this and get a more general idea of how our stakeholders feel we are performing.

‘Listening to our stakeholders and members of the public is so important because it allows us to tap into so much expertise and experience. We welcome feedback from anyone, whether they work closely with us or simply feel passionate about the issues that ASC tackles. Please let us know how we can continue to increase our impact around the world.’

Used for future decisions

The stakeholder survey includes a wide variety of questions. These range from awareness of ASC’s mission, perceptions of its logo, how far ASC is succeeding in its mission, and which issues stakeholders consider most important. Other questions will help ASC to ensure it is communicating with stakeholders in the most effective way. The results of the survey will also be used by ASC’s leadership team when making decisions about the future of the organisation.

Respondents will be able to provide written feedback as well as prioritising different issues using multiple-choice answers. It includes 44 questions, all of which are optional, meaning stakeholders can answers as much or as little as they are able.

Have your say!

The survey has been emailed to subscribers to ASC’s mailing list, and is also available to complete online. The survey will close on 25 February 2022. Following this date, all feedback will be read and assessed, with a summary published at a later date.

The survey is also available in the following languages:

Published on
Tuesday, 25 January 2022
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