Sweden’s first sushi chain to be fully ASC and MSC certified has opened this month, with four locations in southern Sweden offering only responsibly and sustainably sourced seafood.

Reko Sushi and Bowls opened with a fully certified menu on January 2 – perfect timing for anyone with New Year’s Resolution to ensure more of the food they eat is responsibly produced.

“We have a lot of experience working with sushi, but now we’ve taken responsibly produced sushi to a new level,” said Daniel Joannou, Creator and Founder of Reko Sushi & Bowls. “By only using ASC and MSC certified fish and shellfish we are able to serve our customers the most delicious sushi without compromising on environmental considerations. We are all really exciting to be leading this trend in Sweden.”

The founders of Reko Sushi and Bowls stand behind the counter of one of their restaurants with ASC and MSC logos on screens behind them
Reko Sushi and Bowls founders, Magnus Wallin and Daniel Joannou

Reko Sushi & Bowls have restaurants in Malmö, Lund, Helsingborg and Ängelholm. The owners previously operated the Rå Epok sushi chain, which had previously committed to not serving red-listed or endangered fish. The newly refurbished restaurants of Reko Sushi & Bowls take this commitment further.

“We’re thrilled that Reko Sushi & Bowls have given their customers the opportunity to enjoy sushi that has been responsibly sourced,” said Inger Melander, ASC Commercial Marketing Manager for Northern Europe. “The rigorous and transparent nature of the ASC standards mean that consumers can be confident that ASC certified seafood has been produced in a way that minimises environmental and social impacts. That means they can get on with enjoying their sushi safe in the knowledge that they are rewarding responsible producers.”

Published on
Wednesday, 08 January 2020
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