Our logo gives consumers confidence that they are choosing fish and seafood products that are fully traceable and have been independently certified as farmed responsibly.

The Logo User Guide sets out the rules governing use of the logo and explains how different users – farms, supply chain organisations, retailers, non-commercial organisations and the media – can employ it for maximum impact, ensuring that public awareness around the world continues to grow.

ASC has a responsibility to regulate the logo to maintain a clear, consistent message and protect the investment made in the logo by our certified farmers and supply chain partners. As a certification mark and trademark, strict rules govern the display of the ASC logo, both on-product and off-product. It is in the interest of all users to follow these guidelines, so that the logo retains its integrity and value.

The Marine Stewardship Council International – which is the separate trading arm of the MSC – acts as the ASC’s agent regarding the licensing and administration of the ASC logo. As our agent they issue, on behalf of the ASC, logo licence agreements and approve logo use on products.

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