General Manager Austria, Germany and Switzerland
Barbara joined ASC in November 2015 as a commercial marketing manager for Germany, Switzerland and Austria. She supports corporate partners with any question they have around ASC: on the certification programme itself, certified farms and suppliers, how to best communicate and market new products etc.
As for her background: Born and raised in Vienna, Austria, Barbara first studied journalism and communications before doing an MBA (master of business administration) in the UK and Canada, focussing on corporate social responsibility (CSR) and sustainability. After having worked in marketing and PR both in the private sector and in consultancy, she switched over to the not–for–profit sector. Before ASC, she has been working for WWF (World Wide Fund for Nature). She was coordinating corporate partnerships across Eastern Europe before initiating the work on sustainable food / consumption for WWF Austria. For six months, she also supported the WWF Thailand office in starting off their sustainable markets work, among others regarding their tuna canning and shrimp production industry.
Barbara is a big fan of travelling and meeting people of various cultures. Her best ways to relax after a busy work day is by doing yoga or reading a good book as well as chatting with friends. She also really enjoys nature, either by hiking in summer or snowboarding or snowshoeing in winter.