Lead Strategist China & South East Asia

Songlin is an experienced and passionate conservation professional. His international career includes work for The Nature Conservancy, Worldwide Fund for Nature (WWF China and WWF International), and The Paulson Institute, among others. He has planned, led, and coordinated a number of large scale sustainable fisheries projects, aquaculture improvement projects, and wetlands conservation projects. His efforts helped guide the first MSC certification of a Chinese fishery and created enabling conditions for the first two Chinese fish farms to be certified by the ASC. In addition to this work, he also advises leading international and Chinese NGOs on coastal and marine biodiversity conservation issues. Trained first as a marine ecologist at the Ocean University of China, and then an environmental manager at Yale School of Forestry & Environmental Studies, Songlin excels at exploring conservation solutions from political, market, and scientific angles. Songlin developed and is leading Ocean Outcomes’ China program. He also founded and is running Tao Ran, the Qingdao-based environmental firm partnering with ASC in China. In spare time, Songlin enjoys reading, traveling, sports, and keeping ornamental freshwater fish.

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