How do we know we are making a difference?

This required the development of a rigorous monitoring and evaluation (M&E) process to capture the effort farms make on their journey towards environmental sustainability and social responsibility.

The M&E process that we developed requires that we:

  • define our organisational objectives
  • understand what we needed to do to achieve these objectives
  • identify how we measure our achievements
  • seek feedback from key stakeholders in an effort to refine the system over time

We are working to continually improve our system, which has been independently evaluated against ISEAL’s Codes of Good Practice.


The benefits of the ASC programme aren’t theoretical; they’re tangible. But meeting the ASC farm standards takes hard work.

The case studies of farms that we’ve worked with show the improvements they’ve made to meet ASC standards. Improvements that benefit local communities, company stakeholders and the environment. Here are some examples:


Environmental benefits

  • Improved disease control
  • Better monitoring of discharge water and sludge
  • Improved waste treatment
  • Reduced fish mortality rates
  • More extensive benthic surveys
  • Dedicated wildlife officer to ensure optimal upkeep of fish stocks and protection of local ecosystems


Social benefits

  • Improved staff training
  • Improved standards propagated to state
  • Better relationships with local communities


Economic benefits

  • Improved performance levels evident to stakeholders
  • Alignment with customer values brings greater financial rewards
  • More efficient processes lead to reduced dependence on fish meal and fish oil
  • Reduced fish in fish out ratio

What we do


Confidental Infomation