Introduction of a new licence agreement: Logo Licence agreement with the Annex 3.
The ASC logo is a trusted and easily visible symbol of robust standards. Its use on packaging has many advantages, especially in the highly complex and global supply chain for seafood. As part of our commitment to continuous improvement, a new licence agreement is being gradually implemented which will spread these benefits. The measure requires the use of the ASC logo on bulk packaging, making it easier to assure traceability along the supply chain. This traceability is at the heart of the ASC value proposition, and will ensure that the ASC logo provides benefits to every ASC stakeholder from producers to suppliers to consumers.
The main change in the new licence agreement is that companies that sell products as certified on the invoice must label the packaging with the ASC logo. Where before you would have received bulk packaging with only the Chain of Custody number, it will now have to be labelled with the ASC logo and be registered in the same way as any other product that carries an ASC logo. No exceptions are granted. Because this measure facilitates identification and segregation during storage this brings further improvements in traceability. The measure shouldn’t have a cost implication, as no royalties are levied for logo use on the targeted bulk packaging.
This is part of a wider and ongoing programme of work by the ASC’s Programme Assurance team in response to market demand. Our effort to improve traceability along the supply chain includes reviews of the ASC standards, our certification requirements, and introducing automated and flexible technology for verification purposes and transmission of key data about certified seafood batches throughout supply chain – known as the Key Data Element (KDE) project.
The new licence agreement was successfully piloted for shrimp producers in Vietnam in 2018, and is now being gradually rolled out in all shrimp, and some salmon, seabass/seabream producing countries. A phased and targeted risk-based approach has been chosen, ensuring that the measure is implemented in countries where is can have the biggest impact.
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